VeriFlora - Certified Sustainably Grown

VeriFlora® is a sustainability certification program for fresh cut flowers and potted plants.

Quality

Supporting handling practices from seed to store that allow you to enjoy flowers and plants that look beautiful and last longer.

Environment

Encouraging farming practices that build soil, conserve water and support healthy ecosystems.

People

Promoting a healthy, equitable workplace that supports farmers, workers, their families and the community.

We've all heard of "sustainability". But what exactly does it mean? Sustainability refers to the ability to "meet the needs of the present without compromising the ability of future generations to meet their own needs."¹ When it comes to consumer products, sustainability addresses a full range of product quality, social responsibility and environmental protection issues. As consumers, when we choose sustainable products, we are sending a strong signal that these issues matter to us.

The VeriFlora certification program was established to provide stringent sustainability performance standards for growers and handlers of cut flowers and potted plants. It empowers each of us to stand up for sustainability standards that encompass all of the important issues, and to support the farmers and businesses who are making sustainability a reality.

¹ Bruntland, G. (ed.), (1987)
"Our common future: The World Commission on Environment and Development"
Oxford, Oxford University Press.

Look for this label on fresh cut flowers and potted plants to know you are buying products that meet America's most comprehensive sustainability standard.

Visit VeriFlora (#B2) at Agriflor 2008 in Quito!